Assistant Manager Marketing & Activations

Marketing

• Develop and drive all marketing initiatives and processes for concerned category of paints for the Unit
• Work towards consumer insights and ATL and communication campaign designs
• Design and facilitate execution of BTL activations through Sales & Marketing & Activation team
• Influencer Management: development, maintenance and monitoring of Influencer loyalty program
• Supporting the unit marketing team and provide support to the sales and activation teams in the unit
• Coordination with Sales, R&D to drive product top lines, bottom lines & liquidation

Activation

• Responsible for managing and increasing revenue from service (Safe Painting) for the company
• Deliver on the key objectives for the large contractor program - CCA
• Responsible for planning & driving product and influencer activations in the unit
• Coordination with Sales to drive liquidation and build consumer franchise

Primary Responsibilities

Business Responsibility Areas

(Please detail out at least 8-10 responsibility areas)

• Formulation of marketing plans and calendar to achieve desired goals
• Understand stakeholder requirements, comprehend specs and identifying existing / latent needs
• Clear understanding of the competitive landscape and planning in accordance with it
• Engaging with R&D on benchmarking exercises and U&A Studies
• Development and implementation of Brand/ Product initiatives for the network and Applicators and end consumers
• Planning, monitoring and Supporting unit marketing function for New Product Launches
• Influencer Management Development, maintenance and monitoring of Influencer
• Create a roadmap for Retailing initiatives for the unit. Improve and enhance the range of Retailing Services offered by the unit
• Lead the digital marketing initiatives and train support unit marketing team– website, social mediating team
• Marketing support for activation teams, performance monitoring for activation team and agency
• Improvement of Consumer understanding to improve marketing programs – consumer research, insight mining & U&A leading to consumer communication
• Development of Goals for the Business and Formulation of Activations plan of the unit for achieving the same.
• Managing a team across the country responsible for D2C Service “Safe Painting Service” (SPS) & Champion Contractor Initiative (CCA). To take full responsibility of Manning, processes and output of the said group.
• Support and build capabilities at local level for sales in influencer management.
• Own the influencer loyalty program. To drive registration, usage and process to maximize influencer usage through this program.
• Co-ordinate with sales and marketing teams to customize content and plan the activation calendar.

Key Performance Indicators

• Annual Marketing Plan
• Delivery of Business Goals
• Comp pricing & specs metric
• Tools and demo kits
• Specific initiatives with targets. Prod- sales targets, product penetration, specific milestones)
• Sales Volume-Value, Network penetration, Prod penetration
• No of Applicators enrolled/active
• No of applicators in top tier
• No of applicators doing monthly transactions
• No. of stores implemented
• No. of services/ stores
• No. of initiatives/ user engagement
• Agency productivity, Activation team productivity, Tools and collaterals usability
• Collection and Analysis of Consumer feedback through various channels
• No. of influencers/ contractos engaged, Revenue targets for Champion Contractors
• No. of sites & vale for delivering Safe Painting Service (SPS) with other key metrics including product delivery, mechanization, etc.
• Sales target achievement through this off roll team

Job Requirements

Role requirements/ Specifications

Qualification

• Business Management studies – Marketing or business studies

Previous Experience

• 4+ years (with min 2 Years in Marketing role/research company)

Language Fluency (Written and Spoken)

• English and Amharic

Functional Competencies

• Brand and product Management
• Communication and Sales Promotion
• Strong analytical skills
• Consumer research/insights

Behavioral Competencies

• Ability to quickly adapt to different situations depending on requirements
• Show initiative and perseverance
• Good interpersonal skills and strong organizational skills
• Able to work in matrix structure as learning/adapting from other AP Global units and coordination with Central Marketing will be a key requirement

How to Apply

Submit your applications on this LINK