Senior Marketing Executive

Basic Job Description:

• Determine the demand for products offered at our outlets;
• Study market share & work on competitive advantages;
• Identify potential competitor’s, corporate customers & database management;
• Develop pricing strategies with the goal of maximizing profits while ensuring customers are satisfied;
• Oversee product development or monitor trends that indicate the need for new products and locations;
• Working with quality & food safety team to ensure product from 3rd party suppliers are up-to
• standard, producer’s financial stability; government accreditation; and product quality.
• Designing holiday & seasonal packages for promotion;
• Customer loyalty & Customer relationship management

Responsibilities

• Suggesting pricing strategies, based on market intelligence;
• Customer feedback analyzing gaps & follow up actions taken/solutions accordingly
• Balancing firm objectives and customer satisfaction;
• Designing packages based on knowledge of market characteristics, and cost and markup factors;
• Coordinate marketing activities to promote products; working with advertising and promotions division;
• Giving scheduled trainings to HO & FC staff;
• Directly monitoring the delivery sales activates, resolving payment issues if any & communicating with partner companies;
• Select products to be displayed at trade shows & events or special production shows.
• Consult with sales personnel to gain advice regarding the types of products in demand.
• Oversee Budget – forecasts, sales VS budget ( on product category)
• Business Development – Locations hunt for new branch or spot change;
• Analyze Campaign/ packages performance;
• Business Development – Locations hunt for new branch or spot change;
• Reporting on weekly & monthly bases.

Working hours : Working hours are generally 2am to 5pm, Monday to Friday & Saturday 2am -6am However, you may need to work extra hours or weekends when needed.

Skills

• Communication and interpersonal skills;
• Strategically think;
• Creativity & An eye for detail;
• Analytical skills to evaluate marketing campaigns;
• Drive and self-motivation;
• A flexible approach to work;
• The ability to work well under pressure;
• Teamwork and the ability to foster good working relationships;
• Influencing and negotiation skills;
• Skills in Microsoft office;
• Outstanding language ability – Amharic & English (grammar & vocabulary)

Department: Marketing & Communication

Reports to: Marketing & Communication Head

Main business section: Fresh Corner

Job Requirements
Requirements

• Proven 3 years or more experience as marketing executive or similar role;
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office;
• Excellent communication and people skills;
• Strong organizational and time-management abilities;
• Creativity and commercial awareness;

Note: mandatory- BSc/BA in marketing, business administration or relevant discipline

How to Apply

Interested applicants are invited to submit their original documents with non-returnable copies of credentials and CV in person within 10 working days from the date of the announcement to LUNA Export Slaughter House PLC Human Resource Department office located at Bole Japan Embassy E-mail Address [email protected], Tel: 011-662-78-94/96/98 Addis Ababa, Ethiopia.