Marketing Manager

The Marketing Manager will lead the marketing team to deploy all creative assets and execute advertising and media strategy, work with vendors and publishers, develop strong and influential relationships, and act as a corporate ambassador on behalf of the Company.

The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.

Objectives of this role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Job Requirements

Responsibilities:

• Developing and implementing comprehensive multi-channel marketing plan for the company.
• Managing traditional marketing campaigns (print, direct mail, customer communications) to deliver competitive ROI.
• Developing and overseeing content creation for Facebook, YouTube, LinkedIn, Twitter, blog and any other relevant online channels.
• Briefing stakeholders on marketing materials production (PR, Media, Advertising) and updating on progress.
• Supporting sales team with developing marketing materials.
• Monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities and key issues.
• Reporting on marketing campaign performance, suggesting adjustments to improve profitability.
• Managing and improving lead generation campaigns, measuring and reporting results.
• Taking overall responsibility for brand management and corporate identity.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Skills, Knowledge and Experience:

• A minimum of seven years' experience is required, with three years' experience in the real estate sector is preferable.
• Happy to work on your own initiative and take full responsibility for aspects of a project.
• High-level creative thinking and design capabilities - while keeping an eye on budgets and business guidelines/policies.
• Excellent interpersonal skills and be comfortable working with a range of levels and teams.
• Proficiency in turning projects around with tight timeframes and deadlines.
• Excellent planning and organization skills and be confident with budgeting and project management.
• Strong analytical, visualization and reporting skills.

Preferred qualification

• Bachelor’s degree in Marketing/Business or a similar discipline.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Suite, project management tools marketing automation and CRM tools.
• Proficiency with online marketing and social media strategy
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production etc.

How to Apply

Interested and qualified applicants can apply online by sending your resume to [email protected]